Master of Business Administration in Marketing Online

Learn to make sharp decisions about brand positioning, risk management and expansion with a program that combines principles of modern marketing, strong leadership and business acumen.

Apply By: 12/30/24
Start Class: 1/13/25
Apply Now

Program Overview

Position yourself for career advancement with an online marketing MBA

Prepare to lead businesses toward accomplishing growth goals with the Master of Business Administration in Marketing online program from Florida Institute of Technology. In this IACBE-accredited program, you will study consumer behavioral concepts and quantitative methods while learning how to conduct market research to predict buyer trends and recognize marketing opportunities. Plus, you will develop vital knowledge of business policies, product management methods, legal responsibilities and other fundamentals.

Coursework integrates academic principles with real-world applications through case studies and collaborative projects. The STEM-based curriculum will provide you with practical high-tech skills you can use immediately across various industries.

As a graduate of this program, you will be prepared to:

  • Understand managerial economics and microeconomic forces that influence business decision-making, including competitive markets, benefit-cost analysis and decision-making under risk and uncertainty
  • Understand the importance of internal reporting for planning and control and formulating major plans and policies
  • Understand financial management and planning, organizational behavior, design and management practices
  • Use knowledge of leadership theory, operations management and corporate ventures to build competitive marketing plans and business strategies
As a graduate of this program, you will be prepared to:
  • Understand managerial economics and microeconomic forces that influence business decision-making, including competitive markets, benefit-cost analysis and decision-making under risk and uncertainty
  • Understand the importance of internal reporting for planning and control and formulating major plans and policies
  • Understand financial management and planning, organizational behavior, design and management practices
  • Use knowledge of leadership theory, operations management and corporate ventures to build competitive marketing plans and business strategies

Career opportunities:

  • Chief marketing officer
  • Brand manager
  • Director of client services
  • Business owner
Career opportunities:
  • Chief marketing officer
  • Brand manager
  • Director of client services
  • Business owner

Also available:

At Florida Tech, we offer a variety of in-demand online programs that prepare you with relevant skills for your career of choice. Take a look at our other business programs.

Also available:

At Florida Tech, we offer a variety of in-demand online programs that prepare you with relevant skills for your career of choice. Take a look at our other business programs.

Total Tuition $33,720.12*
Duration As few as 15 months
Credit Hours 36

Accreditation

IACBE logo

The Nathan M. Bisk College of Business at Florida Institute of Technology has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE), located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs, please view our IACBE member status page.

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Need More Information?

Call 833-591-1092 today!

Call 833-591-1092 today!

Tuition

Use these tuition details to make a financial plan for your MBA in Marketing

Tuition for the MBA in Marketing is affordable. Take advantage of our pay-by-the-course system, so you can manage your budget as you pursue your degree. Technology fees are included in the total tuition.

View additional tuition information+

Program Per Credit Hour Per Course Per Program
MBA in Marketing $936.67 $2,810.01 $33,720.12

*Published tuition costs may differ from a student’s estimated total “cost of attendance,” which includes the amount an online student may choose to spend on expenses such as housing and food, books and supplies, transportation and other personal items or activities per academic year. As a Florida Tech Online student, you will only ever be billed for applicable tuition and fees. All other costs listed below are estimates per academic year required by the federal government to help you budget for your education. For further information regarding program tuition and fees, please reach out to your enrollment representative or refer to the undergraduate or graduate fees policy. View full cost of attendance information.

Potential Expenses Per Year

Program Technology Fees Federal Student Loan Fees Housing & Food Books & Supplies Transport Personal Expenses Total
MBA in Marketing (Full-Time) $300 $166 $15,240 $1,200 $1,500 $2,100 $
MBA in Marketing (Part-Time) $150 $166 $7,620 $600 $750 $1,050

Tuition breakdown:

Total Tuition $33,720.12*
Per Credit Hour $936.67

Calendar

Schedule your program start using these dates and deadlines

The MBA in Marketing online program is ideal for working students. Choose from multiple start dates and complete your degree at the pace that best fits your schedule.

View full calendar  + 

TermStart DateApp DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineClass End DateTerm Length
Fall 2 202410/21/2410/7/2410/14/2410/16/2410/18/2412/15/248 weeks
Spring 1 20251/13/2512/30/241/6/251/8/251/10/253/9/258 weeks

Now enrolling:

Next Apply Date 12/30/24
Start Class 1/13/25

Ready to take the next steps toward earning your degree?

Apply Now

Admissions

Prepare your online MBA in Marketing application

At Florida Tech, we’ve streamlined the admission process to help you get started quickly. Please read the requirements for the MBA in Marketing online program.

View all admission requirements +

  • Application for admissions
  • Earned bachelor's degree from an accredited college or university
  • Official transcripts from all colleges and universities
  • Current résumé
  • Undergraduate cumulative GPA of 3.0 on 4.0 scale

Official transcripts, test scores and other documents should be sent to:

Mail address:
Office of Admissions
150 W. University Blvd.
Melbourne, FL 32901

Admission Requirements

  • No application fee
  • No GMAT/GRE
  • GPA of 3.0 or above

Courses

Online course details for your Master of Business Administration in Marketing online

For the MBA in Marketing online, the curriculum comprises 36 credit hours, including 18 credit hours of core courses, 12 credit hours of marketing specialization courses and 6 credit hours of directed electives.

Expand All
Duration: 8 Weeks weeks
Credit Hours: 3
Provides an understanding of the microeconomic forces that influence firm decision-making. Includes competitive markets and market failure, benefit-cost analysis, demand estimation and forecasting, decision-making under risk and uncertainty, production and cost estimation, and market structure analysis.
Duration: 8 Weeks weeks
Credit Hours: 3
Focuses on internal reporting to managers for use in planning and control, in making nonroutine decisions and in formulating major plans and policies. Covers cost-volume-profit relationships, flexible budgets and standards, job order and process cost, and cost allocation and accumulation.
Duration: 8 Weeks weeks
Credit Hours: 3
Studies the concepts and tools of corporate financial management and financial planning, including capital budgeting, capital structure and net working capital. Considers the importance of ethics in financial decision-making.
Duration: 8 Weeks weeks
Credit Hours: 3
Presents existing research, theories and models explaining how individual and group behavior and processes shape the internal dynamics of organizations. Provides the foundation to understand contemporary debates concerning alternative organizational designs and management practices.
Duration: 8 Weeks weeks
Credit Hours: 3
Examines the tools and techniques of managing marketing activities as well as an analysis of the marketing process. Emphasizes decision-making, the refinement of skills needed to recognize and solve marketing problems, and effective communication of recommendations. Uses case analysis extensively.
Duration: 8 Weeks weeks
Credit Hours: 3
In-depth analysis of industries and competitors, and how to build and defend competitive advantages in forming a successful competitive strategy. Case analysis and management simulation convey the multifunctional nature of decision making at the top management level. Augmented by live-case analyses.

The following foundation courses are considered prerequisites to this program and will be waived for any student with an undergraduate degree in business or who has taken undergraduate courses in accounting, economics and finance with a minimum grade of B.

Duration: 8 Weeks weeks
Credit Hours: 3
Examines necessary tools required to plan and run a successful business venture. Requires integration of concepts, methods and models from accounting, economics and marketing in forming a business plan for a product or service in a case study.
Duration: 8 Weeks weeks
Credit Hours: 3
Builds on BUS 5601.  Examines and uses concepts, methods and models from the functional business areas of statistics, finance, management and law. Requires students to integrate each component into a complete business plan.
Duration: 8 Weeks weeks
Credit Hours: 3
Includes strategic analysis of a firm’s activities from the marketer’s point of view. Gives attention to marketing strategy formulation, implementation and control. Assesses strategies for the functional areas of marketing (product, pricing, distribution and promotion) and their relevant application to e-commerce.
Duration: 8 Weeks weeks
Credit Hours: 3
Emphasizes economic, social, cultural, legal and environmental influences on the formulation and execution of the business policy of firms engaged in multinational business. Students explore the functions, problems and decision-making processes of multinational business organizations.
Duration: 8 Weeks weeks
Credit Hours: 3
Examines the consumer decision-making process and its societal, environmental, group and economic determinants. Includes research, analysis and strategy development in consumer motivations, values, wants, needs and behavior.
Duration: 8 Weeks weeks
Credit Hours: 3
Examines the consumer decision-making processes and behavior through the application of qualitative and quantitative research methods. Includes problem identification, secondary research, data gathering, analysis, interpretation and report writing.

Six credit hours of directed electives (BUS 5000-level or higher) are required if BUS 5601 Essentials of Business Development 1 and BUS 5602 Essentials of Business Development 2 are waived.

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