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What is Multiplatform Journalism?

Get a Master's in Multiplatform Journalism

The Multiplatform Journalism B.S.

A blend of journalism and communication technology, multiplatform journalism involves producing and distributing content to inform, educate and engage the public across a diverse range of media.

The B.S. in multiplatform journalism program equips students with a solid foundation in journalism theories, concepts and inquiry methods, teaching them to blend text, images and video for engaging content across multiple digital platforms.

Degree concentrations let you customize your program to your goals:

  • Business/Marketing
  • Scientific/Technical Communication

Whether you plan to work in news, marketing, social media, public relations, multimedia development, broadcasting or website communications, you’ll receive excellent training to begin a journalism career.

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Why Choose Florida Tech for Multiplatform Journalism?

At Florida Tech you’ll enjoy a personalized and hands-on learning environment. You'll refine your reporting and storytelling skills across various media platforms, gaining practical experience that builds a strong portfolio and lays the foundation for a successful career amid constantly evolving technology.

Students in the multiplatform journalism degree program join a close-knit community where professors mentor them in a collaborative environment, offering ongoing advising and fostering lasting professional relationships. Thanks to small class sizes and hands-on collaborative learning, you’ll get to know your peers and professors.

As you prepare for a journalism career, developing leadership skills and an understanding of professional excellence and ethics is essential. Our expert faculty have the knowledge and experience to guide you.

Faculty expertise spans public relations, corporate social responsibility, healthcare, crisis management and politics, and the curriculum is kept current to meet the demands of today's global communication landscape.

The faculty is also involved in communication research, often collaborating alongside students, on topics from reputation management to political communication.

Learning both in and out of the classroom broadens experience and leads to greater understanding of key aspects of fields like advertising campaign planning and developing integrated marketing communications plans.

You’ll take a practicum course early in the program to start building your experience in media production. Students often write for the school newspaper or work with WFIT, our campus-based, listener-supported public radio station.

In your junior or senior year, you’ll complete a communication internship. Journalism and social media internships with local firms offer experience in newspaper, radio, television, social media, public relations and marketing. Public relations internships provide opportunities for writing and reporting in both the private and public sectors. Multiplatform journalism students also have access to numerous on-campus internship opportunities tailored to their career field.

The university’s focus on science and technology uniquely positions our students to excel in specialized fields. It’s an ideal environment to develop the knowledge and expertise needed to create and publish content in complex and rapidly evolving areas such as science, technology and engineering.

You’ll have the opportunity to gain focused experience in creating and publishing for the sciences. This specialized skill set not only distinguishes graduates in the competitive job market but also prepares them for successful careers in industries where accurate and insightful communication is critical.

In your senior year design project, you’ll apply what you’ve learned through your classes and practicum and internship experiences to develop and present a media-related project.

From conceptualization, proposal writing and strategic planning to your final report and presentation, your project will showcase your ability to plan, execute and analyze a specific communication scenario.

Projects might include planning a marketing campaign for a class “client,” producing a documentary or developing a crisis communication plan. 

If a master's degree in communication is in your future, you can get a head start while you complete your bachelor's. 

Eligible multiplatform journalism students can earn graduate-level credit hours during their senior year and apply up to 6 credit hours to both their bachelor’s degree and the M.S. in global strategic communication. Students can finish their master's at least one semester early through this program.

We’re in the heart of the Space Coast—NASA-Kennedy Space Center on Cape Canaveral is just north of us—and in a high-tech corridor. You’ll benefit from Florida Tech’s strong connections to leading technology companies and have plenty of opportunities to form valuable connections that lead to future career options.

When it’s time to relax, you’re just minutes from 72 miles of beautiful beaches and a short trip away from the Florida Keys or the Orlando theme parks.

But you won’t have to travel far for rest and relaxation: We have a rich campus life that includes intramural and collegiate sportsover 200 campus-wide student organizations and clubs, and a variety of social activities. 

Artificial intelligence can process vast amounts of data, generate reports, automate routine tasks and produce content quickly around the clock, making it useful for breaking news and real-time updates.

However, human insight and creativity is crucial to effective and engaging journalism, especially in crafting narratives that resonate emotionally with audiences. Building rapport, conducting interviews and understanding human emotions are key strengths of human journalists that AI cannot replicate.

In the multiplatform journalism program, you’ll acquire skills to navigate ethics, understand audiences and master the nuances of language. You'll analyze and refine messages for clarity and impact, ensure communication is respectful and inclusive across diverse perspectives and apply creativity to make content engaging and impactful.

Along with the research, analysis and critical thinking skills needed for compelling journalism, you’ll also learn how to use technology as a tool to enhance your effectiveness in your career.

Careers in Multiplatform Journalism

A career in multiplatform journalism offers diverse opportunities in marketing, advertising, corporate communications, broadcast, print, digital media and beyond.

As media continues to evolve, so do the skills and unique job roles it demands. Critical tasks in communication careers now include researching, creating content, distributing communications, engaging with media, managing online platforms and navigating social media.

With a degree in multiplatform journalism from Florida Tech, students receive cutting-edge training, equipping them to pursue careers as multimedia journalists or in more traditional roles like investigative reporting.

A career in multiplatform journalism includes positions such as:

  • Broadcast anchor
  • Video writer and editor
  • Television producer
  • Broadcast engineer
  • Print writer and publisher
  • Scriptwriter
  • Web and social media content creator
  • Digital producer
  • Print and digital editor
  • Public relations specialist
  • Advertising copywriter
  • Market researcher
  • Digital graphic designer
  • Photographer
  • Web designer/editor

Looking ahead to your future career can be exciting! Keep in mind that certain roles may entail additional prerequisites, such as an advanced degree.

Florida Tech Career Services assists students, alumni and employers in their search for careers and employee candidates. We help students develop career plans and job-search skills. Explore our Career Toolbox to learn more about our services and access additional resources.

The Occupational Outlook Handbook, published by the United States Department of Labor, Bureau of Labor Statistics (BLS), provides job information including median annual pay, working conditions and job outlook, among other things. Check the handbook for information on the outlook for journalism and related careers.

Advanced Degree Options

Graduates of the multiplatform journalism B.S. program often enter the workforce directly following graduation, or may choose to continue their studies in graduate programs such as:

Global Strategic Communication, M.S.

Journalism, publishing, instructional design, multimedia development, teaching and law are additional areas of study to consider.  

Explore the Multiplatform Journalism, B.S., Curriculum

The Multiplatform Journalism, B.S., Curriculum

Your hands-on learning starts right away with a media practicum course, working with a university media outlet.

Throughout the program, you’ll build knowledge and skills in applied and conceptual courses that focus on written and oral communication and the use of multiple media platforms to communicate to diverse audiences effectively and ethically.

You’ll customize your degree to your goals by choosing an area of concentration: business/marketing or scientific/technical communication.

In your junior or senior year, you’ll complete a communication internship, typically with a local media outlet, public relations team or marketing organization.

Courses include:

  • Writing for the Media
  • Digital Graphic Design
  • Advertising and Promotion Management
  • Public Relations

Check the catalog for a description of all courses.

Download the Multiplatform Journalism, B.S. Curriculum now!

A student taking pictures with a camera for multiplatform journalism.

Concentrations Customize Your Degree

Two students reviewing notes

Degree concentrations let you tailor your program to your interests and planned career path.

Business and Marketing

Explore the core principles of marketing, focusing on key concepts such as the marketing mix, consumer behavior, market segmentation and marketing strategy.

You'll select upper-level business and communications courses to round out this concentration.

Scientific and Technical Communication

Learn to craft scientific and technical content for any audience—simplify complex concepts for the general public or prepare detailed articles and presentations for experts.

You'll also choose courses in computer science, engineering or science to strengthen your subject matter background and complement your journalistic skills.

Learn more about Multiplatform Journalism at Florida Tech on the website.

Connect With Community

Students at Florida Tech enjoy a rich campus life that includes student governmentintramural and collegiate sportsover 200 campus-wide student organizations and clubs and a variety of social activities. 

As a multiplatform journalism student, you may be especially interested in:

The Crimson: Florida Tech's official student-run newspaper. 

Panther Radio: Our student-run podcast station.

FITV - Florida Tech Video Productions: The student video production company.

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